The Ever After Group

Don't just read the story.
Live in it.

The Ever After Group is a pioneering digital and physical ecosystem redefining how readers, writers and creators connect. We build immersive brands that take storytelling beyond the last page.

Our vision

The future of storytelling is together.

The modern storytelling industry is fractured. Readers buy in isolation, writers struggle alone, and digital platforms are filled with distracting noise. Our mission is to bring storytelling back to its social roots. The Ever After Group is a pioneering ecosystem redefining how creators and fans connect. From gamified bookshops to immersive streaming and author coaching, we build brands that take stories beyond the last page and turn audiences into thriving communities.

Read

Gamified bookshops.

Reading becomes a game. Ranks, rewards and a members' guild turn buying a book into belonging to something bigger.

Listen

Immersive streaming.

Stories you can hear. Book-inspired soundtracks and original audio keep the world alive long after the last page.

Create

Author coaching.

No writer left alone. Tools, editing and publishing carry a creator from blank page to finished book, and an audience.

Choose your adventure

Our family of brands

Twenty connected ventures across five divisions. Each one solves a real problem, and every one feeds the same ecosystem.

01

Retail & Commerce

Books, games, music, currency and the club
Ever After Books

Ever After Books Flagship

Find your next 5-star read and the tribe to share it with. The world's first gamified indie bookshop, online and on the high street.

Shop the store
Ever After Games

Ever After Games

Your next obsession, on any screen. Tabletop, browser and mobile games, from miniatures and TCGs to the studio's own original titles.

Enter the store
Ever After Vibes

Ever After Vibes

Turn down the noise. Turn up the vibes. The ultimate streaming app curated exclusively for story addicts and book-inspired soundtracks.

Start listening
Buy LitCoins

Buy LitCoins

One currency for your whole reading life. Earn LitCoins everywhere, spend them anywhere, and gift them to the readers you love.

Top up your wallet
Join the Literati

Join the Literati

Books at midnight, coffee at dawn. A secret society of readers whose guild rank rises with every visit, building towards the UK's first 24-hour bookshop in Dalton-in-Furness.

Join the Literati
02

Publishing & Words

From first draft to every format: ebook, serial, audiobook and games
Writer's Studio

Writer's Studio

Turn your idea into a finished story. Smart writing tools, sprints and focus music, then submit to Ever After Press or self-publish with Autonomy without ever leaving your desk.

Open the studio
Fairy Godmother

Fairy Godmother

Turn your manuscript into a beautiful book, right in your browser. Import a draft, pick a style and export a polished EPUB and print-ready PDF, the magic of Atticus and Vellum without the fuss.

Open the studio
Ever After Press

Ever After Press

The traditional route. Submit your finished manuscript to an indie publisher that champions new voices, edits with care and pays its authors fairly.

Submit your story
Autonomy

Autonomy

The independent route. Publish like a powerhouse onto every major store, in every format, ISBN and all, from one simple dashboard.

Start publishing
LitFic

LitFic

Binge your fiction one chapter at a time. Serialised stories you can read ahead on with LitCoins, and a place to publish your own and earn.

Start reading
Writing Ever After

Writing Ever After

Your story deserves a happily ever after. Developmental editing and coaching to turn your messy draft into a masterpiece.

Finish your book
03

Apps & Platforms

Software for everyday life and play
Pocket Astrologer

Pocket Astrologer Revenue lead

Read the stars, not just the room. Personalised birth charts and daily guidance that actually fit your life, on iOS, Android and the web.

Read your chart
Life Manager

Life Manager

Run your whole life from one place. Money, meals, plans and style, handled by a suite of assistants that quietly work for you.

Private beta
Jack's Grid

Jack's Grid Pro bono

Give every child a voice. A free, open communication app for non-verbal kids, with no paywall and no ads, ever.

Open Jack's Grid
Play Hub

Play Hub

31 original games, zero nonsense. Wholesome, ad-free play for toddlers right through to grown-ups, on every screen you own.

Coming to app stores
04

Studios & Community

Services and the places we belong
Design Ever After

Design Ever After

Run your business on autopilot. Intuitive design and smart automation pipelines that give you your time back.

Automate your business
Dalton-in-Furness

Dalton-in-Furness

Your town, all in one place. Local news, a business directory and a residents' hub, plus websites we build for local firms on autopilot.

Explore the town
05

Tools & Infrastructure

The tools that power the group, and that we share
The Town Gossip

The Town Gossip

Send gorgeous newsletters and actually own your list. A dead-simple email tool with no setup and no per-subscriber tax, keeping your audience truly yours.

Start for free
Office Elves

Office Elves

Your whole front office, run by automation. Support chat, tickets, a CRM, a sales pipeline and campaigns in one place, so a team of one can run like a team of ten. Let the elves do the work, a friendly Salesforce alternative.

Start free
Bane

Bane

Keep your lists, prices and stock up to date all by themselves. Point Bane at a web page once and it reads, tidies and delivers the data on a schedule, no code required.

Start free

Our impact

By the numbers

Built lean, founder-led, and genuinely connected. The hard facts behind the group.

20
Connected ventures
5
Divisions
1
Real high-street store
1
Shared account & wallet
★★★★★

"A beautiful bookshop, it has a perfectly curated selection of books, all displayed really well. I hadn't planned on buying anything, but left with my hands full."

Rose, Ever After Books
★★★★★

"Simply fantastic little bookshop! Lovely owners, and the miniature painting competition last month was great fun!"

Thomas, Ever After Games
★★★★★

"Reading your critique felt like a miracle. I didn't believe I'd find someone genuinely interested in historical fiction set in medieval Hungary. You've made my day."

Adriana, Writing Ever After

Leadership

Founder-led, hands on

Lia La Chapelle

Lia La Chapelle

Founder & Chief Executive

Lia founded Ever After around a single high-street bookshop and has built every brand in the group since. She leads strategy, product and design across the whole portfolio, and is based in Dalton-in-Furness, Cumbria.

Stay in the story

Two ways to go deeper

For investors

Investor relations

The thesis, the flywheel and the portfolio, with the full deck, financials and roadmap shared privately with prospective investors on request.

Explore investor relations
For readers

Curing the Book Hangover

Our free guide to finding your next obsession (and the tribe to read it with). Pop your email in and it's yours.

Get the free guide

Building the next chapter.

Whether you want to read, play, publish or partner, there is a door into the Ever After world for you.